Retail Re-Imagined: Drunk Elephant

The context for this project is derived from the shift in retail sector consumer behaviour from in-store presence to online dominance. The project focuses on the future of the retail sector and the expected behaviour of generational consumers in the year 2040. The design aims to create a unique and innovative store for the chosen client, Drunk Elephant. The concept ‘Euphoric Synaesthesia’, focuses on the play on words within the marketing of the client, with their playful approach to skincare, bright colour palette, humorous phrases and somewhat reminiscence of 90’s rave culture.ew and manage all your collections? Click the Data icon on the add panel to your left. In the Content Manager you can update your items, add new fields, create dynamic pages and more.

As an introduction to the brand for consumers, the design had to instantly captivate through a range of sensory textures, colours and lighting. This allows consumers to understand what Drunk Elephant is all about, and to come to their own conclusions as to how they may delve into the remaining parts of the space. The primary functions for the space on the ground floor consist of an introduction into the brand through the primary source of display, through various sensory materials. The various displays are communicated through wall displays, the entrance ordering table, and the walk through archway space. To allow connection between the displays, the bestsellers, displayed through ‘The Line’, one of Drunk Elephant’s witty phrases. Floor transitions will allow consumers to be lead to the different displays.